Reaction is a line of cleansing and skin care products designed for the allergy-ridden person. The packaging is meant to make the consumer feel less left out from buying "regular" cosmetic products. This design allows people to buy and use something that feels special and high end, rather than sterile and flat.
A book redesign about Pierre Koenig. The goal was to portray Koenig as warm, sunny, and bright, just like his architecture.
This project is a redesign of coconut water. The goal was to make this brand of coconut water stand out next to the sea blue and green packaging. I wanted this to appeal to younger kids and mothers as they were strolling through the grocery store aisles.